We believe in the power of visual communications to affect positive change, expand impact, elevate diversity, and drive equity.
We are based in Arlington, VA, with extended team members working in cities across the country. Our nimble and scalable structure allows for us to offer competitive rates for senior level talent and execution, while maintaing the ability to scale to a staff of 30 highly skilled and creatively ambitious visual communications and event specialists. Claritas Creative is a small, women owned business and an IATAN accredited professional corporate event management company.
Kimberly Hudson leads Claritas Creative as CEO and Visual Communication Strategist. She has over a decade of experience leading teams in visual communications and content creation and development for marketing, business development, strategic communications, and advocacy. She earned a bachelor of fine arts in applied media arts; graphic design from Edinboro University of Pennsylvania and a master of fine arts in integrated design from the University of Baltimore.
What Drives Us
Claritas is Latin for “clarity” or “brightness.” It is that focus on clarity that drives us. Our visual-centric strategy and tactics go beyond aesthetics. We help our clients clarify their most challenging communications problems, visually. We are passionate about creating clear visual-centric communication strategy and tactics that are smart and impactful.
Creative at the center
We believe in order to develop true visual-centric communication, it requires creatives to be at the center of the work. At Claritas Creative, we employ only the best and brightest creative producers and strategists and place them at the center of the work, in direct contact with our clients.
We hire and train the best and brightest creatives and elevate them to strategists. We believe that everyone benefits when we elevate and empower the brightest creatives and leverage their visual problem-solving abilities.
Process is Product
Engage, Illuminate, Inspire are milestones in our visual communications process. We work with our clients to Engage their target audiences, develop stunning visual-centric tactics that Illuminate their audiences and allow them to clearly process the message, and Inspire their audience to action, weather that’s pulling a trigger on a sponsorship, attending a conference, renewing a membership, donating to support a cause, or voting on bill. Strategic visual-centric campaigns are powerful tools for action.
We know trade associations inside and out. We understand the challenges they face and the opportunities to leverage visual-centric communications to support advocacy and lobbying objectives while representing an industry and serving their members. We also understand the diligence it takes to remain current in the ever changing policy landscape, the depth of knowledge required within each department of the organization and the challenge of growing dues and non-dues revenue streams. Weather it’s supporting advocacy efforts and events, demonstrating the value of membership or sponsorship, highlighting professional development opportunities, visually-representing important research data, or hosting in-person and virtual conferences we’re here to lend our skilled support to the goals and challenges at the heart of the association.
Professional Membership Organizations
Professional membership organizations are critical to workforce development and economic growth. These organizations focus on fostering professional development, building networks, providing continuing education opportunities and building communities of members to support one another. We understand the unique challenges inherent to professional membership organizations, and assist these organizations with content creation, website design and support, business development and fundraising, event execution, event photography and videography services, and building tools to communicate the value of membership and sponsorship.
Non-Profits are balancing the challenge of raising funds, while maintaining an efficient, and effective business machine, all while supporting causes that strengthen our communities and work toward the betterment of humanity. Our team expertly supports in-house strategy and creative teams to achieve communications, marketing, business development and philanthropy initiatives as well as to move your missions forward through effective visual communication for advocacy at the local, state and federal levels. We focus on communications strategies and creative tactics to move your organization forward and incorporate process efficiencies to maximize outcomes.
As a small, woman-owned business, we’re proud to lend our services to support the delivery and scale of important public awareness campaigns and social marketing initiatives (NAICS 541810), event planning and management (NAICS 561920), and creative services (NAICS 541430). From branding to messaging, focus groups to content creation, large-scale event coordination and execution, audio/video production and more, we’re proud to support national initiatives.
We understand the challenge of maintaining the right balance of creative and communications talent to support the ever-changing needs of modern corporations. We build flexible partnerships that allow our team to support your in-house communications, marketing, sales, business development, public affairs and research teams. We support key initiatives core to the mission of your company through a variety of mediums including digital marketing campaigns, professional video delivery, branding and design execution and corporate events production.