LEVERAGE The Power of Visual-Centric Communications
to Engage, Inform, Inspire
Associations — We know associations inside and out. We understand the challenges faced by associations and the opportunities to leverage visual-centric strategies and tactics to support advocacy objectives while growing dues and non-dues revenue streams. We also understand the diligence it takes to remain current on the changing policy landscape and the depth of knowledge required at each level of the organization. Weather it’s supporting advocacy efforts, demonstrating the value of membership or sponsorship, highlighting professional development opportunities at in-person and virtual conferences or visually-representing the work of research, we’re here to lend our skills to support the goals at the center of your association.
Non-Profit Organizations — Non-Profits are challenged with the mission of raising funds, while maintaining an efficient, and effective business machine, all while supporting causes that strengthen our communities and work toward the betterment of humanity. Our team expertly supports in-house strategy and creative teams to achieve communications, marketing, business development and philanthropy initiatives and goals. We focus on the strategies and tactics required to move your organization forward and process efficiencies to maximize outcomes.
Government Agencies — We’re proud to lend our services to support the delivery and scale of important public awareness campaigns and social marketing initiatives. From crafting messaging to engaging under-represented populations to content creation for outreach, focus group and materials review facilitation we’re here to support large-scale public initiatives. Claritas Creative is a certified small, woman-owned business.
Mid- to Large Size Corporations — We understand the challenge of staffing the right balance of creative talent to support the ever-changing needs of modern corporations. We have a number of flexible engagements that allow our team to support your in-house public affairs, communications, marketing, sales, business development and research teams. We’ll keep your teams supported through digital marketing campaigns, professional video delivery, and branding and design execution and any other visuals you could dream of.
What Drives Us
Claritas is Latin for “clarity” or “brightness.” It is that focus on clarity that drives us. Our visual-centric strategy and tactics go beyond aesthetics. We help our clients clarify their most challenging communications problems, visually. We are passionate about creating clear visual-centric communication strategy and tactics that are smart and impactful.
Creative at the center
We believe in order to develop true visual-centric communication, it requires creatives to be at the center of the work. At Claritas Creative, we employ only the best and brightest creative producers and strategists and place them at the center of the work, in direct contact with our clients.
We hire and train the best and brightest creatives and elevate them to strategists. We believe that everyone benefits when we elevate and empower the brightest creatives and leverage their visual problem-solving abilities as creative strategists.
Engage, Inform, Inspire is not a slogan, they are milestones in our visual communications process. We work with our clients to Engage their target audiences, develop stunning visual-centric tactics that Inform their audiences and allow them to clearly process the message, and Inspire their audience to action, weather that’s pulling a trigger on a sponsorship, attending a conference, renewing a membership, donating to support a cause, or voting on bill. Strategic visual-centric campaigns are powerful tools for action.
We're a full service communications agency. Our expertise spans a variety of content areas, some of which are highlighted below.
VISUAL COMMUNICATION STRATEGY
STRATEGIC CAMPAIGN DEVELOPMENT
ORGANIZATIONAL BRANDING + REBRANDING
VISUAL-CENTRIC CONTENT CREATION (OWNED MEDIA)
WRITING + EDITING
VIDEO STRATEGY, WRITING, RECORDING + PRODUCTION
MOTION GRAPHICS, STRATEGY, RECORDING + PRODUCTION
EARNED, PAID AND SOCIAL MEDIA
DIGITAL CAMPAIGN DELIVERY
GRAPHIC DESIGN + COLLATERAL MATERIALS
INFOGRAPHICS + DATA VISUALIZATION
VISUAL PROCESS MAPPING
MESSAGING ON SPONSOR AND MEMBER VALUE
WEB DESIGN + DEVELOPMENT
ON-SITE EVENT DIGITAL MEDIA + AUDIO/ VISUAL
EVENT PLANNING AND LOGISTICS
CREATIVE STAFFING + WORKFLOW CONSULTING